W E A R E N O T A N A D V E R T I S I N G A G E N C Y
One of the biggest benefits of working with a collective of international talent is that you have a team with an expanded worldview.
We are not myopic. Not insular. Not talking to ourselves. We can see over the horizon, and then over that horizon, with a global perspective. Even better, our exclusive group of A-list talent has bonded together from all corners to provide you with the highest-level international-agency experience at a fraction of the cost.
W H A T W E O F F E R
We excel in the creation of cultural movements. We disrupt the status quo. We help you stand out from the camouflage of the rest.
We do this through carefully crafted brand strategy and identity, design, art direction, photography, storytelling, writing, editing–– whether it be in print, video or digital applications.
B R A N D S T R A T E G Y
Our curious natures and global perspectives have helped us hone our skills as questioners and listeners, as explorers and rock flippers. All good relationships (and brand strategies) start from a place of understanding. Who are you? Who is your core audience? What are their demographics and psychographics? Do you have a secondary target? How can you best differentiate yourself in the marketplace? What is your unique selling proposition? What will your audience most respond to? Where do they access trusted information? What are the current trends among your target group? Can we start a new trend? What mythic stories do they resonate with? After gathering information, we discover a path, navigate the terrain, carve out your niche, and begin to define the visual identity and messaging that will turn potential customers into brand-loyal followers.
B R A N D D E S I G N A N D G U I D E L I N E S
Creating your brand guidelines is the next step—all of which are built upon the solid foundation of our research, questioning and listening phase.
The guideline pillars include: The Brand Story • Brand Vision and Philosophy • Mythos • Brand Promise and Personality • The Essence and the Equity • Brand Tone and Voice • Value Proposition • Guiding Principles • Positioning • Consumer Landscape
K E Y M E S S A G I N G
Once we have your story intact and the pillars of the brand in place, we can begin the storytelling. Messaging isn’t just about creating puns or being clever, it's about having the opportunity to introduce and endear you to your customers––authentically. We research your competitive landscape and provide you with unique, powerful messaging to set your brand apart.
V I S U A L C E N T E R - B R A N D I N G A N D R E B R A N D I N G
The look and feel of a brand speaks as loud as its words. We are experts at art direction and have been at the forefront of major rebranding and start-up branding. From corporate identities to the overall look and feel, we will position you above (or aside from) your competitors to help you truly make your mark.
W E B S I T E
We work with superbly skilled web programmers and administrators so that we may reimagine or build an esthetically dazzling––not to mention, functional––website. From an e-commerce site to establishing a high-end corporate presence to whatever your particular brand demands, we will guide the strategy to meet your company’s goals.
P H O T O G R A P H Y A N D V I D E O
One of the most cost-prohibitive marketing tools is professional photography and video. We will recommend and manage professional-quality services for our clients as well as simple, yet stunning, original photography and video in house. Either way, we guide every step for our clients from concept to final production.
S O C I A L M E D I A A N D D I G I T A L M A R K E T I N G
Among certain target groups, specifically Millennials, 90% of purchasing decisions come from peer recommendations. We will help you create and manage your Facebook, YouTube, Pinterest, Twitter and Instagram pages. And, we will introduce you to the right SEO, digital marketing team or social media manager to fit your budget. We will ensure they have all the materials they need and the proper messaging and imagery to amplify your brand. We are there to help foster that relationship, too.