My client list
AMAZON
What I did
Digital • Media • Photography • Social • Television • Pop-Up Store • Print
THE AMAZING AMAZON APP
We transformed the way people looked at shopping.
Amazon hired me to build its first in-house creative department and to lead the development of a breakthrough, fully integrated campaign supporting the reinvented Amazon Shopping App. This was a pivotal moment in the brand’s evolution: the app now connected consumers to Amazon’s entire ecosystem through voice search, barcode scanning, image recognition, and contextual discovery—long before these technologies became industry norms.
Our goal was ambitious: reimagine shopping itself and demonstrate how the digital world and physical world could merge into one seamless experience.
THE CONCEPT
The world becomes your store.
We created an integrated campaign (film, digital, experiential) that brought Amazon’s intelligence—its data, reviews, and discovery engine—into everyday life. The work positioned the app as a real-time companion that seamlessly connects the physical world to the digital marketplace.
THE IMPACT
The campaign reframed mobile shopping and accelerated mass adoption of the app.
THE RESULTS
200% growth in app purchases within the first year
Significant spike in daily users post-launch
Cemented Amazon’s position as a leader in mobile commerce
U.S. BANK
WHAT I DID
Brand Strategy • Experiential • Copywriting • Art Direction • Film • Social • OOH
KANE BROWN
MUSIC MADE POSSIBLE
Partnered with U.S. Bank and the Country Music Association Foundation to bring Kane Brown’s hero-driven narrative of giving back to life.
THE CONCEPT
Use Kane Brown’s reach and credibility to spotlight real acts of generosity. I wrote and creative-directed a series of CSR films and live events showing Kane supporting under-resourced students, affordable housing initiatives, and community programs powered by U.S. Bank.
THE RESULTS
A human, authentic storytelling platform that elevated U.S. Bank’s commitment to social good—leveraging Kane’s influence to drive cultural relevance, community engagement, and national visibility for the bank’s purpose-driven work.
THE FINAL FOUR
U.S. Bank tasked me with building its experiential marketing program and leading major sponsorship activations across the NCAA Final Four, NFL, SFMade, The Atlantic, The New York Times, and the CMA.
THE CONCEPT
For the Final Four, we executed a full Hilton Canopy takeover in Minneapolis and transformed environments surrounding U.S. Bank Stadium. We designed a luxe C-Suite experience for senior leadership and created branded moments that affirmed the bank’s commitment to the city and the sport.
THE RESULTS
The activation delivered an A-level executive experience and unlocked continued large-scale sponsorship and experiential work for the agency.
NIKE
What I did
Print • OOH • Digital • Experiential • Photography • Social Media
MEET THE PETERSONS
We brought Americans off the couch and back on the field.
Nike asked us to reignite an American tradition: the backyard Turkey Bowl. We created a national campaign that turned families into athletes again—with Nike Hyperwarm as the essential gear.
THE CONCEPT
In partnership with Dick’s Sporting Goods, families nationwide received playbooks, training tips, and Hyperwarm guides to “take Thanksgiving outside.”
THE RESULTS
Seven official Nike Turkey Bowls nationwide, 20 percent holiday sales lift at Dick’s, and hundreds of thousands of new customers engaged across digital and social channels.
Starbucks
What I did
Brand Strategy • Photography • Social • In-Store
AROUND THE WORLD
We turned Starbucks into a celebration of connectivity. As Manager of the Global Concept Studio, I reinvented Starbucks’ in-store storytelling across 18,000+ locations. The brand had not updated its visual system in seven years; my mandate was to elevate the art, unify global identity, and differentiate from competitors.
THE CONCEPT
Use the iconic White Cup as a global badge of belonging. I partnered with National Geographic-level photographers to capture photojournalistic portraits of real customers around the world—images that became murals, triptychs, posters, and branded books.
THE RESULTS
A full visual rebrand that shifted Starbucks from category storytelling to brand storytelling—and supported the opening of 3,000+ new stores, each featuring the new imagery.
HORIZON ORGANIC
What I did
Branding • Photography • Television • OOH • In-store • Experiential
THE WORLD OF HORIZON
We didn't just create campaigns, we created a world. I was brought into the Sterling-Rice Group of Boulder as a Creative Director and given the honor of re-pitching Horizon Organic against some heavy-hitters in the ad world. Suffice to say, we kept the client and I went on to champion the brand, building the world of Horizon.
THE CONCEPT
Horizon was an industry leader in the organic field. However, they had spent their first years selling the organic category instead of the brand. Now, faced with store brands offering similar products at reduced costs we needed to make the story of Horizon come alive in the minds of the consumer. Growing up on Schoolhouse Rock as a trusted source of education inspired me to contact the people responsible for its creation 40 years ago. I hired the original animators and produced a series of spots celebrating the world of Horizon.
THE RESULTS
When this challenge came to us, Horizon had been struggling to stave off the competition especially the generic and in-store brands of organic products. Now, Horizon Organic, holds 4.2 percent of the organic market share (the most of any single brand).
MICHAEL DAVID WINERY
THE SEVEN DEADLY ZINS
We translated naughty into lush, unexpected and inviting for Michael David's flagship brand, The Seven Deadly Zins. The campaign ran in Wine Spectator and Wine Enthusiast magazines, in-store displays, social and as digital media.
THE CONCEPT
We see an amazing visual of a beautiful, sensuous woman reclining on a tattoo parlor couch as the artist tattoos the Seven Deadly Zins logo on her thigh. A single bright light illuminates the image and a David Lynchesque red velvet curtain brings the mood even more so into the surreal. The strong visual message of being unconventional, forbidden and sensual differentiates the brand from mundane vineyard-themed wine advertising.
THE RESULTS
The Seven Deadly Zins had started small in Lodi with fewer than 25,000 cases. After the relaunch of the packaging and subsequent advertising campaign, the brand grew tenfold. It was named an Impact Hot Brand in 2016, and 7 Deadly Zins is now America’s No. 1 Zinfandel by dollar sales
What I did
Print • Posters • OOH • Photography
STEP RIGHT UP
There's a new way to get your freak on. To introduce the brand to the American public, the campaign ran in Wine Spectator and Wine Enthusiast magazines, in-store displays, social and as digital media.
THE CONCEPT
We see an image of a sideshow talker inviting the audience into the tent barking the classic, 'step right up!' The photo was shot in rich, vintage colors of a real circus barker with hypnotic appeal. This created immediate event excitement and directly tells the consumer something amazing lurks within.
THE RESULTS
Freakshow Cab was awarded Impacts’ “Rising Star” award in 2016. Freakshow expanded to its production from fewer than 10,000 cases to more than 100,000 after the campaign. They also introduced additional products and now are sold across the nation.
STRESSLESS
Stressless Living
The Stressless Living Manifesto film.
WHAT I DID
Brand Strategy • Photography • Film
STRESSLESS LIVING
We changed direction from the logical to the emotional. In 2018, I was brought into the Tombras Group as a Creative Consultant and given the honor of pitching the Norwegian luxury furniture giant Stressless to have the agency champion the brand globally. Together, we presented a new shift of messaging and brand strategy that would resonate globally.
THE CONCEPT
Stressless has achieved global success as a product, but to continue to grow it must become a brand.
That involves nothing less than a 180° shift in communication. To this point, Stressless has talked about itself—the features, design and engineering of the chair. From this point forward Stressless should talk about the consumer—his/her feelings, aspirations and values.
The product features and design are critically important, of course, but they will confirm, rationalize and justify a decision that begins with emotions.
THE RESULTS
The client was thrilled with the new direction and manifesto film (they asked to see it twice during the pitch). Tombras now is the agency of record for Stressless in North America.
AARDVARK PAPER STRAWS
The 2nd Line Funeral for the Plastic Straw • Tales of the Cocktail, New Orleans 2019
WHAT I DID
Brand Strategy • Experiential • Branding • Social
CHANGE THE WORLD
ONE SIP AT A TIME
We brought Aardvark’s products to the forefront of the ecological movement that is sweeping the world..
THE CONCEPT
With the banning of plastic straws around the world, Aardvark was poised to take over the market with their advanced, custom paper straw technology. I developed their branding, experience design and brought their message to the public. We hosted a series of “Death of the Plastic Straw” funerals at events such as Tales of The Cocktail in New Orleans. Here, we hired a 2nd Line jazz band to proudly celebrate the death of the plastic straw complete with sea turtle costumes and a glass casket where consumers could toss their old plastic straws in exchange for new Aardvark ones.
THE RESULTS
Aardvark was the talk of Tales of The Cocktail! By taking over the streets of the French Quarter, we drew attention to the great ecological work the brand is doing. Since our program began in early 2019 the company has grown 5x in size. The demand is overwhelming. We also paired them up with restaurants, Bacardi and Angostura and brought them into the limelight as the go-to American straw.
MARY'S GONE CRACKERS
What I did
Packaging • Re-Branding • Photography • Social • Television • Experiential
LOVE AT FIRST BITE
We moved Mary's from the organic aisle to the center stage.
The10th anniversary rebrand of the iconic gluten-free, organic cracker company, Mary's Gone Crackers meant literally starting from scratch in bringing the voice, messaging and imagery into the the modern world.
THE CONCEPT
The Mary’s Gone Crackers brand has been revitalized to deliver an updated image that conveys a shift from the niche, gluten-free, small market brand to a more accessible, healthy alternative to the hordes of non-quality snacks. The concept brings out the ethos of Mary herself, the pathos of conscious eating and that feeling one had when one took their first bite. The look and feel had to be both traditional, health-conscious and current to showcase the expanding line of organic products.
THE RESULTS
Mary's Gone Crackers reported a whopping 32% growth the year after the rebrand. Today, Mary's Gone Crackers is a beloved brand fueled by transforming this mom and pop brand from a great innovation to an international success story.
THE ANSWERS PROJECT
WHAT I DID
Photography • Social • Video • Editorial • Digital • Web
THE ANSWERS PROJECT
You have questions, they have answers. We connected tribal elders with the world. In 2017, I began a journey. Inspired by working with the CEO of Vitanova, we co-created a non-profit designed to bring ancient wisdom to today's hectic world. During the past year I have traveled to Borneo, Ecuador and Bali personally filming, interviewing and photographing tribal elders, shamans and chieftains.
THE CONCEPT
Our mission is to listen to the wisdom of hidden tribal elders, share their knowledge and preserve these ancient cultures before they are lost for all time. All over the world there are hidden "Dalai Lamas," each with their own wisdom to share. However, they face cultural extinction at a rapid pace. The West spends trillions each year on self-help, books, retreats and cures only to find themselves more anxious than ever. The idea behind the project is to showcase the wisdom of the elders and to shine a light of respect upon them before they are lost for all time.
THE RESULTS
In 2018 we are expanding our reach, have brought onboard a group of professionals ranging from linguists, National Geographic photographers, filmmakers, anthropologists and those who have dedicated their lives to preserve indigenous cultures. We have donated to help build schools, support languages and tribal dances in several countries.
The Answers Project coffee table book of wisdom and social and web applications
Yahoo!
WHAT I DID
Brand Strategy • Photography • Television • Experiential • Print
YAHOO! GOES INTERNATIONAL
Maybe the biggest challenge I had early in my European career was to bring Yahoo! to the world. I was given the unique charge to create international television spots, print ads and experiential programs to introduce Yahoo! to a global audience.
THE CONCEPT
Yahoo! was positioned as the best way to communicate. Their American ads however did not work globally. The concept was to show in the European market how Yahoo! was the best, newest way to communicate. We had to make a Euro-centric campaign that would also be applicable globally outside of the States.
THE RESULTS
Our television spot, "Horn" won the Media Key award for spot of the year. It ran on all British Airways flights, was shown in 28 markets including Canada, China, Japan and most of Europe. The following year, the brand solidified itself as the top choice for search engines in Europe. And, the irony was, it was written by an American (me).
The Yahoo! Horn spot backstage filmed in Cape Town, South Africa.
The Coca-Cola Company
My Coke Music spot featuring Lenny Kravitz.
WHAT I DID
Brand Strategy • Photography • Television • Experiential • Print • OOH
RUNNING COKE FOR EUROPE
I was hired by Publicis as the Creative Director to run the entire Coca-Cola account for Europe. I championed the brand for the Alpine region which included Germany, Austria, Italy, France, Switzerland, Croatia and other European nations. Some of the achievements from my time at the helm were the award-winning campaigns for Fanta and the launch of My Coke Music with Lenny Kravitz.
THE RESULTS
The successful launch of My Coke Music coupled with the rebranding of the entire Fanta line increased awareness and market share for both brands in all 6 major European markets. The Fanta outdoor campaign launch captured the imagination of the public by its innovative use of lenticular technology.
The Fanta posters were printed using lenticular technology that gave the illusion the bottle was emptying as the person passed by.
The HOUSE OF ANGOSTURA
WHAT I DID
Experiential • Brand Strategy
THE TASTE THAT FLAVORS THE WORLD
For the historic Trinidad bitters company, I put together a deluxe cocktail bar, tasting experience that travels across America.
Angostura is one of the many Mizkan brands I worked with to develop an experiential footprint that brings to life the contemporary cocktail bar vibe. We launched at Tales of the Cocktail 2019 in New Orleans with our specialty House of Angostura push cart serving up sublime cocktails. The response was stellar. We also host cocktail bartender contests running throughout the year.
VAIL
WHAT I DID
Print • OOH • Digital
GIVING VAIL A LIFT
While working at Boulder's Sterling-Rice Group I was given the opportunity to give the ski town, Vail a new look. Vail had fallen behind the other ski destinations and badly needed a fresh image. We created the "Expect Big Things" campaign to accentuate the luxury, the lifestyle and the premium of the brand.
THE CONCEPT
Taking a page from vintage tourism posters and infusing it with a fresh, contemporary look and feel, the Expect Big Things campaign targeted lifestyle publications and experiences to align Vail with other premium items.
THE RESULTS
We did an ad buy in publications and online with such luxury lifestyle items as Cigar Aficionado, Travel & Leisure, Wine Spectator and a host of social media sites targeting this demographic.
Anheuser-Busch
NEW PRODUCT DEVELOPMENT
One of my favorite positions was the creative lead at Brado in St. Louis in charge of coming up with potential new products for Anheuser-Busch. Several of the products I worked on went on to see pilot test marketing and success. Trying to compete with the influx of imports, microbrews and other competitors, we employed the brewmaster, himself to create our dreams.
The Winter Olympics
WHAT I DID
Experiential • Event • OOH • Logo Design
VITANOVA ORGANIC
The science of rebirth
What I did
Packaging • Branding • Digital • Photography • Social • Video • Experiential • E-Commerce
OWN YOUR JOURNEY
We showed how the power of botanical knowledge can change the world. Vitanova was a Bay-Area organic supplement company that hired me to build their brand from its nascent stage.
THE CONCEPT
Vitanova invites its customers to make every day a new beginning. The unique selling position was to honor the botanical knowledge keepers, the indigenous peoples of the world who provide the sources and wisdom behind the organically-sourced products: Respect. Differentiate the brand from the charlatans amongst the supplement industry by showcasing fact-based claims instead of easy promises. Research. And, most importantly feature real people with real stories as they tell what makes every day a new beginning for them. Rebirth.
THE RESULTS
Vitanova was featured on multiple newscasts with famed Dr. V, increased sales monthly, paid forward thousands of dollars to build schools in Ecuador and Indonesia for indigenous cultures, and grown enough in two short years to sponsor multiple non-profits including: Bioneers, Biomimicry Institute, Gaia Amazans and The Answers Project. The brand has increased its social following one-hundredfold, sold on Amazon and launched new products yearly.
Art Direction and Logo Design
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WEB • E-COMMERCE • DIGITAL • BRANDING
VANESSSA KANDIYOTI
SHINE EFFORTLESSLY
Famed London jewelry designer, author and thought-leader, Vanessa Kandiyoti hired me to build her online presence and to give her brand a strategic reboot in 2016. The work included a redesign of her e-commerce site, the merging of her book, "The Jewel Process" and her seminars as well as bringing all of her products and services into one, clean user experience.
ANYA EL-WATTAR
THE CULINARY ART OF LOVE
San Francisco author and sacred food activist, Anya El-Wattar hired me to build her brand from the beginning as she launched her drive to awaken the world about positive eating. I traveled around the world with Anya, built her brand strategy, designed her online presence and ran her social media for two years.
MARGOT ANAND
THE GODDESS OF TANTRA
The world's leading authority and internationally best selling author of tantra, Margot Anand came to me for a complete rebranding. From her website, logo, visual center, e-commerce, and seminar experience, I took decades of material and created a cohesive user experience. I traveled to Bali to film and photograph Margot to update her image and give her the respect she has earned in the world of self-help, healing and tantra.
